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The retailer has partnered with author and podcaster Mel Robbins (4.9 million Instagram followers, 2 million YouTube followers and 1.7 million TikTok followers) to launch The Joy Project, a long-term initiative through which the retailer will focus on helping its associates and customers find and embrace joy."/> <meta property="og:url" content="https://www.glossy.co/beauty/ulta-beauty-launches-the-joy-project-to-help-shoppers-silence-their-inner-critics/"/> <meta property="og:site_name" content="Glossy"/> <meta property="article:published_time" content="2023-09-25T04:05:00+00:00"/> <meta property="article:modified_time" content="2023-09-25T12:20:45+00:00"/> <meta property="og:image" content="https://www.glossy.co/wp-content/uploads/sites/4/2023/09/CNY_UTLA_Mel-Robbins_0914236589_v1-1.jpg"/> <meta property="og:image:width" content="1400"/> <meta property="og:image:height" content="933"/> <meta property="og:image:type" content="image/jpeg"/> <meta name="author" content="Sara 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