An interview with Sarah Jessica Parker, the new RoC ambassador.
According to a study conducted by RoC, 90% of women feel anxious about getting older. As a result, the brand has launched a new initiative based on optimism. The “RoC Look Forward” project aims to help women shift their mindsets from “anxiety about aging towards the joy of living” by introducing a number of practical solutions. 1) Providing women with the tools to help them be more optimistic about the passage of time. 2) To no longer retouch wrinkles, fine lines, and imperfections in advertising campaigns and other forms of visual media, in order to present a realistic view of our skin. And lastly, 3 ) partner with celebrities who are determined not to use skin-perfecting filters, which are known to contribute to age-related anxiety.
This project which is centered on kindness and self-compassion, is accompanied by the launch of a new product line, RoC‘s Correxion Hydrate + Plump, formulated with hyaluronic acid. The line features three products (capsules, a facial moisturizer, and an eye cream) designed to make skin appear fuller, plumper, and more luminous while simultaneously softening the onset of aging.
With that said, who better than Sarah Jessica Parker, an icon with a radiant presence, to embody the #LookForwardProject initiative? Sarah Jessica exceeded all our expectations during our zoom date. The actress, with her legendary blond hair, big smile, and sunny aura, literally exudes warmth and inspiration. Scroll to read more from our delightful conversation.
An interview with Sarah Jessica Parker
1. What is your personal routine for perfect, radiant skin?
“I actually don’t test a lot of skincare products… I don’t waste time changing or adding to my routine. In fact, I sometimes get overwhelmed by products with too many instructions and steps! That’s why RoC products have quickly become my skincare staple. I don’t travel without them. It’s really nice to have simple products that are also effective.”
2. What’s the best advice you’ve ever received for achieving beautiful skin?
“For me, simplicity has always been the key. I have sensitive skin so if I find a product that suits me, I use it for a long time. I really do! A wise man once told me never to pick at blemishes and imperfections, to leave them alone, and use a topical product, not your fingers, to clear them up. I’ve stuck to that advice ever since!”
3. Do you wear make-up every day? If so, what are your favorite products?
“So I don’t wear much make-up unless I have to. There are two reasons for this. Firstly, because I’m often wearing make-up for months and months on end on set, sometimes as much as 16 to 18 hours a day. So it helps to let my skin breathe when I’m not working. The second reason is that I feel much more like myself when I’m not wearing makeup.”
4. What are your makeup must-haves?
“I’m pretty loyal to lip gloss. Sometimes I use blush. One product I love is Laura Mercier‘s Caviar Eye Stick, which I’ve found is the best for creating a smoky eye. I also don’t wear foundation, only very sheer concealer.”
5. Do you have specific eating habits that help you maintain great skin? For example, do you take any nutritional supplements?
“I take vitamins and try to eat healthy when I can. But I don’t have any supplements or any kind of holy grail for beautiful skin.”