Stop the press! Gigi Hadid’s waist-grazing, tumbling waves are no more. The 28-year-old model/creative director/presenter/style star just debuted a choppy shoulder-length cut complete with a matching fringe for Miu Miu’s Spring 2023 campaign. It’s a complete departure from the mermaidcore vibes of her creamy blonde XXL lengths.
Before you take some scissors to your own hair, it’s worth noting that Hadid’s latest look is most likely the work of a very convincing wig, but it doesn’t mean we’re not fully invested in stealing the style for ourselves. The bob haircut is an evergreen trend that’s seen various interpretations in the past few years, from EmRata’s vintage-inspired dark flapper bob and Emma Watson’s textured chop to the jazzy ‘party bob’ that dominated the SAG awards this year.
Hadid’s take on the trend is less 1950s debutante and more insouciant schoolgirl with its sharper edges and easy layers, the kind we’d give ourselves back in sixth form with our BFF wielding some blunt scissors. The mum of one’s hairstyle in the campaign perfectly juxtaposes the preppy knits and micro mini, and according to the photographer Steven Meisel, the look was inspired by American artist Margaret Keane who’s known for her expressive paintings of large-eyed waifs.
Even the most effortless-looking styles require expertise, so instead of DIY-ing your bob, book in with your hairstylist to find out what’s the best bob haircut for your features and hair type. Or, do like Gigi and trial a good wig before committing. Who says you can’t have the best of both worlds?